Why the competition should be scared

“Why the competition should be scared” – Title

You know when we first set out to create Juice we wanted it to be different.  And when we were talking about what that means, we talked about the fact that it means that clients will be advocates, and clients will be passionate and, honestly, this was early in the development of Juice and I thought to myself: “Can that ever be true of an electricity company.  It’s what we’re striving for, it’s what we aim for, but is it realistic?”

“Clients as advocates” – Title

Juice’s early clients are those advocates, they’re as passionate as we are, they’re writing letters about their Juice experience, they’re welcoming news organizations into their community to talk about green, to talk about climate change and to talk about what Juice has done for them and what Juice can do for others.  It’s a very compelling story that they’re telling and it’s fantastic that they’re telling it too, that we’re not the only ones telling that story.

“New business model” – Title

The industry has been around for ten years and I think that the existing crowd of suppliers, they think that they’ve locked up the market share, they think that they’ve got commitments from clients, they don’t realize how different what they’re providing is from what a Juice can provide.  They don’t recognize, necessarily that they’re a vendor and that there isn’t really any loyalty and what they’re providing is really a commodity.

“A new client experience” – Title

I think they should be concerned.  We’re really turning this whole model upside down.  And we’ve already heard from our clients that the experience they’re having with Juice is completely new, totally different and extremely compelling